Situation
In a marketing world where Google is the new word of mouth, online leads are incredibly important, but this newly purchased dental practice wasn’t getting good traction with their online presence. They showed up well beyond the first page of Google results and needed a serious Website and SEO makeover.
Task
- Re-design the website to make it more user-friendly and easier to navigate and find information.
- Identify the important keywords that customers will be most likely searching on Google and other search engines.
- Get Om Dental's website to show up on the top-five search results.
- Improve Om Dental's rankings on Google Maps.
Action
We spent five weeks implementing link building strategies to naturally increase the site's presence on search engines. We changed the site’s page titles and descriptions to reflect important keywords and also expanded the site’s backlinks. Blogs are the most natural way to increase SEO, so we kept writing blogs every week. We gave them the most useful SEO keywords to use in their blogs, which increased their site’s credibility in Google’s eyes.
Results
Five weeks after we began working with them, their website was on the first page of Google in the top 4-5 links. The practice saw a new patient increase of 30%. Finally, we provided them with a dashboard to monitor their online presence for keywords and compare themselves with the competition.
- SEO, or Search Engine Optimization, is about making a website more visible to search engines like Google, so that it will show up higher and more frequently in search engine results. SEO has a specific set of practices that digital marketers know how to follow, so landing those top few results is all about knowing how to use those strategies better than the competition.
- While white-hat SEO tactics take a lot of time and hard work, they’re more effective than short-term strategies that hurt you in the long run.
"I was very happy working with Cloud IT Guru. They were very patient in helping me understand how search engines work and kept me informed throughout the process. They are always available to speak on the phone whenever I have questions. Overall, it was a pleasure working with them."